Marketing
News Releases
Dick’s Sporting Goods, adidas Create Aggie Football Experience In The Woodlands
Aug. 15, 2019 • 3 min. readThe Aug. 17 experience includes an adidas shop-in-shop and a chance for fans to win gift cards, tickets, autographed memorabilia and other items.
A Texas A&M social media marketing professor explains why influencer marketing deserves to be part of a brand’s arsenal, despite recent headlines.
Brand Master Nicole Portwood’s SXSW talk at Texas A&M [Power] House explored how a focus on the individual can turn a brand into an empire.
Texas A&M [Power] House at SXSW March 10-12 will feature panel sessions that include Army Futures Command, Pixar Animation Studios, EA BioWare and live entertainment headlined by Shakey Graves.
Culture & Society
Closing The Branding Gap Between Male And Female Athletes
Feb. 4, 2019 • 3 min. readWhat branding barriers exist for female athletes and how we can move past them?
Business & Government
Mays Prof: General Data Protection Regulation May Alter Digital Marketing
May 24, 2018 • 3 min. readBusiness & Government
Texas A&M Distinguished Professor Offers Healthcare Solutions
July 3, 2017 • 4 min. readBusiness & Government