Texas A&M University’s research is reaching more people, in more places, than ever before and nationwide demand for faculty expertise continues to grow.
As detailed in the 2025 Marketing Impact Report, media mentions of Texas A&M research and impact increased 72% year over year in FY25, totaling 76,020 placements. This translates to 27,000 more media mentions than the previous fiscal year. This growth reflects coverage of Texas A&M’s research, expertise and stories of impact across the university and does not include any Texas A&M athletics-related media coverage.
Behind those numbers is a steady, intentional effort to help Texas A&M researchers connect with journalists seeking trusted, credible voices. Through thoughtful planning, targeted pitching and ongoing distribution, the Division of Marketing and Communications works to ensure that stories of impact reach the right audiences at the right moments, whether highlighting breakthroughs from campus laboratories or providing expert perspectives on timely national and global issues.
The result is a fundamental shift in how research stories travel. Gone are the days when a single Texas A&M news release resulted in a single media mention. Today, a story written by the media relations team or a college communicator can generate dozens of placements across print, broadcast and digital outlets. Faculty engagement is sustained over time, with research stories refreshed and reintroduced as projects evolve, extending their relevance over weeks, months and even years.
“We are growing the brand with these strategic efforts,” said Tim Doty, assistant vice president for national media and public relations. “Texas A&M researchers and research are being featured in publications, TV and radio stations and websites on average 200 times every day and sometimes up to 500 times. We are putting Texas A&M front of mind with media around the country and around the world.”
Markets like Austin, Seattle, Columbus, Raleigh-Durham, Champaign, Lansing and Lafayette, are now regularly featuring Texas A&M experts, underscoring that when journalists need timely, relevant expertise, they are increasingly turning to Texas A&M researchers, despite having some in their own backyard.
That growing visibility can be seen across many of the country’s most relied-upon news outlets, including The Wall Street Journal, Bloomberg, The Washington Post, The New York Times, ABC News, NBC News, CBS News, CNN, NPR and USA Today. International and trade audiences are also taking note. For the first time in its more than 100-year history, the U.K.-based Royal Aeronautical Society featured Texas A&M research in its print publication. University research has also been highlighted on PreventionWeb, the global knowledge-sharing platform managed by the United Nations Office for Disaster Risk Reduction.
A driver of broadcast reach has been Texas A&M’s participation in the Associated Press Campus Insights program. In FY25, 138 faculty interviews were uploaded to the platform, resulting in more than 12,400 uses — over 90% on U.S. broadcast television stations. Texas A&M researchers appeared in 89% of U.S. television markets, including the nation’s largest media hubs.
More recently, December 2025 results underscore that nationwide demand for Texas A&M expertise continued to accelerate even beyond the close of FY25. Through the Associated Press Campus Insights program alone, Texas A&M researchers generated 1,872 placements in December, a record, with coverage appearing across major U.S. markets, including Washington, D.C., Los Angeles, Seattle, Miami, Atlanta, Denver and San Francisco.
Several faculty members surpassed 100 media hits in a single month — evidence of sustained journalist reliance on Texas A&M voices for timely, relevant expertise. Psychologist Dr. Kristy Cuthbert led December placements with 309 hits for her videos on managing social fatigue and navigating frustrating issues that pop up during the holidays, followed by veterinary medicine expert Dr. Kristina Paradowski with 192 placements on safe holiday travel for pets. Mays Business School economist Thomas McMillan generated 164 placements tied to the 2025 holiday retail forecast, while psychology professor Dr. Heather Lench recorded 172 placements addressing strategies for reducing holiday stress.
This depth of visibility extended across disciplines and themes central to public life. Additional researchers exceeding 100 December placements included Dr. Tyler Prochnow (positive use of social media, 158), Dr. Jonathan Jensen (sports success and marketing, 143), Dr. Sherecce Fields (goal-setting and behavior change, 142), Dr. Natalie Johnson (toxins in household kitchens, 136), Dr. Brian Anderson (managing negative holiday dynamics, 116), Dr. Jay Maddock (public health and seasonal wellness trends, 112), Dr. Sarah Manning (pet and fire safety, 111) and Dr. Sarah Nagro (special education advocacy, 107). Collectively, these results demonstrate not episodic spikes, but a durable shift in how Texas A&M research enters the national conversation — positioning faculty as repeat, trusted sources for broadcast, print and digital outlets well beyond the fiscal reporting window.
“Importantly, this reach extends into cities that are themselves home to major research universities,” Doty said. “Markets like Austin, Seattle, Columbus, Raleigh-Durham, Champaign, Lansing and Lafayette, are now regularly featuring Texas A&M experts, underscoring that when journalists need timely, relevant expertise, they are increasingly turning to Texas A&M researchers, despite having some in their own backyard.”
For individual faculty members, the impact can be striking. Public health expert Maddock saw his media presence grow from 25 placements in FY24 to 723 in FY25 — an increase of nearly 2,800%. Texas A&M AgriLife economist Dr. David Anderson experienced a similar surge, rising from 233 placements to 3,508 over the same period, a more than 1,400% increase. As recognition builds, journalists increasingly return to experts they trust, creating momentum that compounds over time.
Texas A&M has long been home to world-class researchers. Today, the university is ensuring that their work and expertise are consistently visible where public understanding is shaped. This growing presence reflects not just media success, but Texas A&M’s expanding role as a trusted national voice — advancing knowledge, informing decisions and serving the public as a force for good.
And while these results mark a significant moment, the work continues. The university will keep identifying new research and faculty voices to share with media, so that journalists, readers, viewers and listeners increasingly recognize the breadth of Texas A&M’s impact and the good it delivers to the world.
