advertising

Though less-reputable ads abound, a Mays Business School professor says the overall impact of advertising can be beneficial, connecting people with the things they want.

Texas A&M research found participants who watched a running shoe commercial with background music had a higher emotional response.

The Aug. 17 experience includes an adidas shop-in-shop and a chance for fans to win gift cards, tickets, autographed memorabilia and other items.

A Texas A&M social media marketing professor explains why influencer marketing deserves to be part of a brand’s arsenal, despite recent headlines.

With the holiday shopping season fast-approaching, retailers around the country are preparing to put new and innovative sales strategies to the test and capture the attention of customers.

The Mays Full-Time MBA Program at Texas A&M University ranked 18th overall and 4th among public schools in rankings released by Bloomberg Businessweek.

Mays Business School’s Center for New Ventures and Entrepreneurship at Texas A&M University announced Friday night the recipients of the 12th Annual Aggie 100.

Hosted by Texas A&M’s Department of Health and Kinesiology, the event will feature national leaders throughout the human performance and sport medicine fields.

For the month of October, Texas A&M occupied every advertising space in one of the nation’s most traversed areas: The Washington D.C. Metro.

The singer worth millions and adored by billions, who had just embarked on a successful movie career, suddenly found himself drafted and just another soldier stationed at Fort Hood, Texas.