Dick’s Sporting Goods, adidas Create Aggie Football Experience In The Woodlands

Aug 15, 2019 • 3 min. read

The Aug. 17 experience includes an adidas shop-in-shop and a chance for fans to win gift cards, tickets, autographed memorabilia and other items.

Business & Government

Is Influencer Marketing Worth The Investment?

Jul 10, 2019 • 6 min. read

A Texas A&M social media marketing professor explains why influencer marketing deserves to be part of a brand’s arsenal, despite recent headlines.

Campus Life

A Brand Empire ‘Built On Love’

Mar 12, 2019 • 1 min. read

Brand Master Nicole Portwood’s SXSW talk at Texas A&M [Power] House explored how a focus on the individual can turn a brand into an empire.

Campus Life

Texas A&M Returns To SXSW Interactive Festival For Third Year

Feb 12, 2019 • 3 min. read

Texas A&M [Power] House at SXSW March 10-12 will feature panel sessions that include Army Futures Command, Pixar Animation Studios, EA BioWare and live entertainment headlined by Shakey Graves.

Culture & Society

Marketing