A Brand That Matters
While many strive to be the best university in the world, Texas A&M University has set its sight on being the best university for the world. Elevating our experts, equipping the next generation of leaders and being top of mind when it matters most, this is what sets Texas A&M apart as we serve the state, nation and world.
Featured Story
Texas A&M University named one of Fast Company’s 2025 Brands That Matter
Dec 2, 2025 • 7 min. readTexas A&M is the only university in the nation on the list, which recognizes brands that connect purpose, creativity and culture in ways that make a meaningful difference in people’s lives.
From helping communities recover from disasters to saving the lives of those in need, Texas A&M is stepping up and showing what selfless service really means.
Texas A&M prepares students to help others, even in the face of danger
Nov 13, 2025 • 6 min. readThe university’s hands-on approach to preparing students for mass-casualty events demonstrates the transformative impact of immersive education on readiness for real-life crises.
Texas A&M experts help communities prepare for and recover from disasters
Oct 27, 2025 • 6 min. readWith data prediction models, researchers can help communities lessen the impact of future disasters on residents and their homes.
AI Turns Drone Footage Into Disaster Response Maps In Minutes
Jul 28, 2025 • 4 min. readA system developed at Texas A&M uses drone imagery and artificial intelligence to rapidly assess damage after hurricanes and floods, offering life-saving insights in minutes.
Canine members of the Texas A&M Task Force urban search and rescue teams can do many things their human counterparts cannot and their care is placed in the hands of the best: the Texas A&M Veterinary Emergency Team.
The Impact of Telling Our Story
Approaching its 150th anniversary, Texas A&M stands to serve. As the first institution of higher education in Texas, we are now one of the largest, most in-demand universities in the nation and deeply rooted in a values-driven education, military service and public impact. And that legacy is at the heart of our new brand platform, reframing our collective efforts and showcasing how we are a key contributor to the nation’s progress and security — we are the university that acts when it matters most.
More about our marketing effortsTogether, we stand as a force for good
Approaching its 150th anniversary, Texas A&M stands to serve. As the first institution of higher education in Texas, we are now one of the largest, most in-demand universities in the nation and deeply rooted in a values-driven education, military service and public impact. And that legacy is at the heart of our new brand platform, reframing our collective efforts and showcasing how we are a key contributor to the nation’s progress and security — we are the university that acts when it matters most.
American Caldwell, June 2025