Marketing

Only one state has adopted a similar approach to cancer care as one first proposed by a Texas A&M University professor.

These “never words” can cause harm if said by clinicians to patients and families dealing with serious illness.

A professor at Texas A&M’s Mays Business School says critical thinking and people skills will become increasingly valuable as artificial intelligence enters the workforce.

In recognition of his impact on Mays Business School, the Texas A&M Foundation selects marketing professor Dr. Leonard Berry.

Texas A&M Professor Venky Shankar discusses the hit-and-miss nature of rebranding and how the risky move can be done most effectively.

Renowned professor Stephen J. Anderson will be the inaugural recipient of the Dr. Leonard L. Berry Chair in Services Marketing.

Though less-reputable ads abound, a Mays Business School professor says the overall impact of advertising can be beneficial, connecting people with the things they want.

Yes/no questions and indefinite attempts to enter a legal date of birth are "inconsequential barriers" to underage users, an alcohol researcher says.

Marketing student LeAnn Percivill ’20 was nationally recognized as a next-generation leader.

The Aug. 17 experience includes an adidas shop-in-shop and a chance for fans to win gift cards, tickets, autographed memorabilia and other items.