Mays Business School

Tight budgets mean shoppers will splurge on large experiential gifts instead of buying multiple small gifts, predicts the director of the Texas A&M Center for Retailing Innovation.

Research shows that supervisors often see bold thinkers as threats, even when it’s against their best interests.

A new suite of “mini programs” aims to equip leaders with immediately applicable skills related to artificial intelligence.

Developed by a Texas A&M marketing scholar, EMPATHY AI helps professionals across industries deliver constructive feedback that motivates instead of demoralizes.

Architecture and forest researchers explain what cross-laminated timber is and how it can lead to sustainable construction.

Buc-ee’s founder Arch “Beaver” Aplin III gifted $60 million toward an immersive learning lab and campus gateway that is expected to be complete in 2028.

The university continues to be a force for good in the 2025-26 Best Colleges undergraduate rankings.

Much can be learned about adult health care from pediatric practices, according to health services researchers.

Researchers identify six key listening strategies that can lead to the best care possible.

Texas A&M research reveals the power of marketing in the battle against Chinese imports.