Mays Business School

A Texas A&M University study found consumers prefer effort over ease when caring for others.

The director of the Texas A&M Center for Retailing Innovation says the choice prioritizes the status quo over challenging the market.

A more inclusive approach inviting caregivers into the process starts simply by asking questions.

New research shows physical attractiveness is one of the first qualities used to determine leadership skills.

Tight budgets mean shoppers will splurge on large experiential gifts instead of buying multiple small gifts, predicts the director of the Texas A&M Center for Retailing Innovation.

Research shows that supervisors often see bold thinkers as threats, even when it’s against their best interests.

A new suite of “mini programs” aims to equip leaders with immediately applicable skills related to artificial intelligence.

Developed by a Texas A&M marketing scholar, EMPATHY AI helps professionals across industries deliver constructive feedback that motivates instead of demoralizes.

Architecture and forest researchers explain what cross-laminated timber is and how it can lead to sustainable construction.

Buc-ee’s founder Arch “Beaver” Aplin III gifted $60 million toward an immersive learning lab and campus gateway that is expected to be complete in 2028.